The Effects of Knowledge Types on Consumer Decision Making for Non-Toxic Housing Materials and Products

This study explored how different types of consumer knowledge (exposure, subjective knowledge, and objective knowledge) predict perceptions (benefits, severity, barriers) behavioral intention to choose non-toxic housing materials products based on the extended health belief model (HBM). The target population was people 18 years or older living in U.S. A total 1050 valid responses were collected through an online survey. Structural equation modeling used test via AMOS version 24. Results show that prediction exposure, for is mediated by ways. Exposure had a significant impact perceived benefits severity but not barriers. Subjective significantly associated with perceptions, all effects HBM elements significant. Significant indirect exposure found; insignificant. By adopting HBM, this contributes better understanding link among products, them.